Even if people don't buy from the Internet, they use Internet
The Internet is your direct-marketing magic artillery
One of guerrilla marketing essential says it's significant you focus on one market segment at a time, obtain market share and profits, and after that invest in the next market segment.
There are many forms of marketing segmentation:
- Demographic segmentation, sort by age, gender, status, education etc.
- Geographic segmentation, sort by region, continent, country, county, small or big areas.
- Lifecycle segmentation, sort by needs at different stages of life (families with kids, teens, singles, married, retirees or people who prefer to buy organic food etc.)
- Special segmentation (people with special needs, owners of expensive cars, careworkers etc.)
- Job segmentation