If even people don't buy from the Internet, they use Internet
The Internet is your direct-marketing magic artillery
One of guerrilla marketing essential says it's significant you focus on one market segment at a time, obtain market share and profits, and after that invest in the next market segment.
There are many forms of marketing segmentation:
- Demographic segmentation, sort by age, gender, status, education etc.
- Geographic segmentation, sort by region, continent, country, county, small or big areas.
- Lifecycle segmentation, sort by needs at different stages of life (families with kids, teens, singles, married, retirees or people who prefer to buy organic food etc.)
- Special segmentation (people with special needs, owners of expensive cars, careworkers etc.)
- Job segmentation
The marketing mix is often referred to as the four P's: product, price, promotion and place and it is a tool for marketing decision and actions taken to ensure the success of a product, service or a brand in its market.
Dokia Communication team will design for you successful digital marketing strategies, content strategies and will develop and implement multi-channel brand strategies tailored for the current modern and competitive market.
Advertising is in a state of continuous change and we learn everyday new things about new companies needs, about new consumer desire. With Dokia Communication each company gets a competitive advantage.
Social Media Management
'Likes' are the new currency. No business can afford simply to ignore the impact of social media interaction. Social CRM (customer relationship management) is one of the new philosophy and business strategy.